How does advertising invade your private space? Yahoo now puts adverting material at the end of all emails. The presentation of the ads is of a similar style to the text within the email. The font is the same and there is a simple sentence that points to a web address where more exploration is possible. The once private forum of the email is now an avenue for corporate plugging. It is becoming harder to ignore advertising material. This breaking down of the boundaries of private and public space is becoming more and more evident within today’s society.
Advertising is absolutely everywhere where mass media is concerned. Channel Nine is the king of cross promotion. According to media watch, on the day that Jane McGrath died, the first two news stories that Nine ran on their Sunday News were a blatant plugs for that nights programs. The first was a piece that would appear on 60 minutes about the Wayne Carey incident. The second being a piece about the Corbeys that just happened to coincide with the documentary nine was airing. The Jane McGrath story was the third news item that evening. Advertising as news is a scary image of the future of information.
I like to believe that I am out of the advertisers reach but I think that I am just a little delusional. What stays within my mind with ads is not the brand names but the creativity within the ads themselves. The beaver ad is funny, (and gross) however I cannot tell you the brand from the top of my head. For the advertising firms I would imagine that a compromise has to be made between creativity and brand recognition. Most ads that are simply and image and a link on a website do not inspire me to inquire farther. They just aggravate me and clutter the computer screen.
Don’t even get me started on pop up windows…
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1 comment:
and, pardon the personal recollection, but yesterday I had to go to the airport and stopping by the men's toilet had occasion to wash my hands, and was confronted by the newest form of adversing I had yet experienced: and hand dryer with a built in video screen which played an ad when the dryer was activated. Just another reason not to use those foul, carbon using, bacteria breeding, noise polluting abominations!
P.
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